Bringing integrations to another level

Considering today’s igaming context and how fast technology advances, acknowledging and respecting the current trends is mandatory for all operators and players in the industry, says Mark Woollard

NAME: Pragmatic Solutions
SECTOR: Platform provider
WEBSITE: Pragmatic.Solutions
TWITTER: @Pragmatic_Solut

Integration is one of the most problematic aspects that operators face in the igaming industry. Choosing an inappropriate platform could lead to serious profit and client loss, a major waste of time, and many other downsides on the operator’s side.

Pragmatic Solutions is an igaming platform (PAM) for regulated markets that focuses on solving the most common pain points that operators encounter with integration.


Legacy platforms that cannot hold on to the most recent requirements in igaming will only keep operators in place by not offering them the necessary technology to expand their business. A smooth integration process is the cornerstone of evolution in igaming, and that is the main reason why operators should pay great attention when choosing a platform.

Compared to other igaming platforms that invest in a multitude of verticals and divide their attention, thus losing focus, Pragmatic Solutions’ resources are directed towards the core – the platform itself. Our technology is built for the right purpose, right from the start. This ensures that operators obtain the much-needed stability in a volatile market while maintaining the possibility of expansion in the long run.


Overly patched and tweaked platforms can make integration a hassle, especially in terms of scalability. Integrations become much easier to handle when operators can customise all aspects according to their own requirements and gain access to a wide array of additional products that are compatible with the platform. At Pragmatic Solutions, this is possible with the help of the 250-plus APIs available, as well as the many third-party content providers one can select from. This sets the seal on authenticity and empowers operators by letting them prioritise their own roadmap over that of the platform.

By allowing for improvements and scaling, Pragmatic Solutions increases operational efficiency, thus reducing costs and boosting profit. The platform gives operators a complete range of additional features such as CRM, customer support, risk management, compliance management and more. Plus, Pragmatic Solutions pleads for impeccable regulation, as it is currently certified and licensed in Malta, the UK, Sweden and Curacao, with crucial expansions to follow.

Pragmatic Solutions will be present at the 2020 edition of ICE at stand N9-126, where the team will showcase the platform, stressing the importance of keeping up with the demand in igaming.

MARK WOOLARD is business development director at Pragmatic Solutions. His experience spans all forms of gambling and gaming, from online, social casino, land-based and lotteries through to casual gaming. Mark was also chairman of the board at the gaming platform Playzido, where he helped guide the company in business, licensing and corporate strategy. Mark’s role sees him drive business growth across current clients while also looking to onboard new ones.